Introducing Get Stronger, Feel Younger Page 2 Cont`d
Please don’t get distracted. If they wanted to measure fat loss they could. It is a relatively simple technique and it only takes a few minutes.

So what’s going on? Why would they deliberately measure the wrong thing?

There are lots of possible reasons, here’s one. If they started measuring fat loss instead of weight loss, they would likely find that most of their customers lose between four and eight pounds of fat per month.

If that did not burst their “Seven Pounds in Seven Days” marketing bubble … explaining the rest of the “weight loss” story surely would.

Let’s say that you were very motivated and willing to really try. Here’s what you would need to do to lose two pounds of fat in seven days:

    • Intake 1000 fewer calories each day than you use.

Any combination of numbers will work and it does not matter what you eat, or when you eat.

A 1000 calorie deficit would result in a one pound of fat loss every three and one-half days or two pounds in a week.

So what are the other five pounds?

Numerous researchers have concluded that up to 30% of the “weight” lost by people who lose weight quickly is muscle tissue.

In this example, 30% of a seven-pound weight loss is about two pounds of muscle.

The other weight is water, which comes from vital lean tissue, not from fat.

Thus, if you were able to maintain the 1,000 calorie per day deficit for the entire week, you would lose:

    • About two pounds of fat

    • About two pounds of muscle

    • About three pounds of water from vital lean body tissue
For most of us, the difference between fat and trim is an extraordinarily slight caloric intake/use imbalance … not a dietary crisis!

Ok, let’s get back to the question: Why would they deliberately measure the wrong thing?

First, the facts simply lack the excitement of “Seven Pounds in Seven Days”. Second, the facts are not consistent with good health or better body composition, let alone improved physical appearance. If the truth were told, far fewer people would subscribe to low-calorie diet plans.

Balancing Your Caloric Intake/Use Ratio

For the sake of explanation, assume that you gained 20 pounds of fat during the past ten years. If you gained 40 pounds, double all related figures. If you gained 10 pounds, reduce all figures by 50 percent.

Stay focused … your primary goal is to balance your caloric intake/use ratio by increasing use, not decreasing intake.
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